94.9 The River isn’t just an average radio station and that’s why we say it Sounds Different. It’s a community of fans passionate about music, community, and important causes.  With Longtime Boise Morning Team Kevin & Melissa anchoring mornings, market veterans Rochelle Smith during the workday, and Boise staple Tim Johnstone in afternoons, 94.9 The River cuts through and sticks with listeners that other stations can’t reach.

Why Advertise on 94.9 The River

• Core audience: Females 25-54, working in medical, tech, and service industries—people who spend, act, and stay loyal.
• On-air icons: Melissa Dawn, Kevin Murphy, Rochelle Smith, and Tim Johnstone have all been fixtures of Boise’s music radio scene.  Their endorsements carry weight.
• Fan loyalty: Our listeners don’t just hear us. They follow us—on social, on stream, and into the businesses we support.

Radio + Digital = Full Funnel Impact

We blend mass-reach radio with targeting tools that reinforce your message and drive measurable action. Your campaign can include:

• On-air commercials
• Personality-driven endorsements
• Digital display, mobile ads, and stream inserts
• On Line Audio, Over The Top (OTT), Digital Out of Home (DOOH), plus more!

It’s Easy to Get Started

1. We Talk About Your Business Goals
2. You get a plan with on-air + digital alignment.
3. We launch and track your results – then optimize for growth.

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