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How the “Boise Kind” campaign got its name

Boise Mayor Dave Bieter stopped by River Mornings Friday. His Saturday office hours are tomorrow (1-11-19), 9-noon at City Hall. Boise’s new Kind Campaign will kick off in March during the Treefort Music Fest and there’s an interesting story behind the idea. Listen to find out why it’s not called “Boise Nice.”

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